CDProjekt’s Cyberpunk 2077 Failure Cost More Than Just Money

CDProjekt bet that most consumers wouldn’t go through the effort of refunding the broken and disappointing Cyberpunk 2077. They were right. In the company’s recently released financial report for fiscal year 2020, the company touts wild success. It’s not surprising. The COVID-19 pandemic has been a boon for the game industry, with new customers flocking…

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CD Projekt’s Pretty Words are Nothing Without Meaningful Culture Change

CDProjekt Red, despite its parent-company’s status as a public traded corporation, has often been lauded by fans as the scrappy little studio that could. The studio behind the celebrated Witcher franchise has crafted beloved experiences with complex characters and deep narrative branches that many consider to be among the best games of the last generation….

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